Happy Tuesday Swimwear and Lingerie friends!

It’s Totally Retro Tuesday and, as usual, I have a lovely retro lingerie ad for your review and discussion. This time it’s advertising for the teenage market.

As usual, I won’t say anything to predispose you to look at things in a certain way… let’s just let the imagery and text wash over our senses and see what kinds of questions and thoughts spring up!

I love Maidenform don’t you?

Even the bear knows!

Even the bear knows!

These ads kill me! They just beg the question of… really?

You wanted to promote empowerment of women and that your lingerie goes anywhere and can do anything and these are the events you saw your support things enabling “modern” young women to do?

We’ve seen a half dressed masquerade ball dream, swanning around underwater like a mermaid, bowling… There’s lots more too!

Full disclosure- I haven’t seen them all, so it’s entirely possible there are dreams where a woman and her lingerie become an astronaut, presidential candidate, supreme court judge, Nobel prize winning astrophysicist… you get the idea.

But this lovely lady found the guts to pursue the worthwhile dream of being an “Autograph Hound” and have people sign her clothing and dolly. All while wearing a full skirt and a bra.

{As a slender well endowed young lady, it was probably the best way to ensure her success as an autograph hound!}

Isn’t that just so inspiring?

Perhaps “inspiring” isn’t the word I’m looking for. Probably more like cute.

Why do girls always have to be positioned as being so darn "cutesie"? Why can't we be more "Roar" or daredevil or anything but cute all the time.

Why do girls always have to be positioned as being so darn "cutesie"? Why can't we be more "Roar" or daredevil or anything but cute all the time.

We really don’t have enough advertising that cutesifies women and shows just how shallow their dreams can be, do we?

In these ads I always find myself asking “Who are they advertising to?”

I realize that they are trying to stay clear of the feminist movement and are trying to appeal to the more traditionalist woman. But even a traditional, conservative type of woman, gets a bit tired of the same old, same old.

…or maybe that’s just me.

Cheers,

Maggie

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