Kim Basinger in 9 1/2 Weeks

Kim Basinger in 9 1/2 Weeks

Hello Swimwear and Lingerie Friends.

Did every one make it through Monday alright? Yes? Excellent news, let’s get on with Tuesday then, shall we?

For today’s Totally Retro Tuesday post, we have this wonderful Vintage 1929 Mercury Lingerie Ad for a cami (vest) and bloomers. Pretty awesome isn’t it?

I gotta say, I probably have a pretty twisted sense of humour, but I keep thinking that this is a vintage “9 1/2 Weeks” moment.

The old lady is watching and giggling while the winsome, young lady is performing her striptease… no? {side eyes} Okay. Have it your way. Sheesh, then let’s get back to the ad and talk about something else then.

Flapper Lingerie, so decadently luxurious

Flapper Lingerie, so decadently luxurious

I absolutely adore the woman’s pose as she models the modest lingerie in her heels. Wait, if we’re going to look at her in her undies, I can’t just call her the woman, let’s call her… ummm…Martha. Yah, Martha will work nicely. Anyhoo, Martha is standing in an incredibly modest and half realized pose in her undies before an older, well to do, fully clothed lady whom we shall call…Mme. Voyeur.

{Snerk… get it? Voyeur?… Yah, I’m a word nerd, sorry}

Kick those heels up honey!

Kick those heels up honey!

Right, so Mme. Voyeur is here to buy lingerie rather than just Google it at home like we would now-a-days. She goes into the boutique and watches live models prance about and display the pieces that will then be made to her proportions. From her superior vantage point of wealth, luxury and class position, she can look right through the live models as merely existing to suit her whims. Our darling Martha must show the clothing off in order to sell the designs, but not in such a way as to flaunt her youth, vigor and suppleness.

The ad is fascinating because the viewer is meant to identify with Mme. Voyeur and want to attain her prestige and wealth while visualizing that they will actually look like darling Martha when wearing the garments. It’s a pretty neat little mind-game they’re playing here isn’t it?

Do you see yourself as Martha or Mme. Voyeur in this scenario?

Cheer,

Maggie

Oops, your garter has slipped again Martha, let me help with that...

Oops, your garter has slipped again Martha, let me help with that...

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