pin-up

pin-up

Hello Swimwear and Lingerie enthusiasts! How’s the week going along for you? Good? I hope so because our Totally Retro Tuesday is a hum dinger of a retro lingerie ad.

I’m not even going to say anything about it until you get a chance to see it for yourself. So take a gander and just let your mind think over what you’re being presented with here.

Vintage 1960s-bra-ad

Vintage 1960s-bra-ad

Seen enough? Sure? Wondering what the heck my problem with this one could be? I hear ya… I do seem to take a sick kind of pleasure in “mis” interpreting the marketing schemes that I present to you. Once again, sorry… not really my fault, we can just blame that pesky old English Degree that is oh so useful for so many other things like… {do you hear a hollow echoing sound too?} uh, well, there’s always… {side eyes} Ya I got nothin’.

Back to the ad. We have a lovely picture of the magnificent Brigitte Bardot in the upper left hand corner right?

Brigitte Bardot

Brigitte Bardot

Front and center we have a beautiful young brunette wearing only a strapless bra with what appears to be odd little heart-shaped cut-aways over the nipples.

Now, let’s pretend that the whole ‘blonde sex pot’ and ‘brunette wannabe’ thing isn’t happening here okay? We really don’t have time to go into that and I think Archie comics has done a fairly decent job of breaking it all down. Right Betty?

Betty and Veronica

Betty and Veronica

Nope, let’s just focus on the fact that our darling little Brigitte Bardot’s whole appeal has been reduced down to her boobies.

Yup, Lovable Bras, the creators of the Brigitte Bardot Bras that this ad is schilling, decided that the catchphrase “The secret of the ‘Bardot Look’ is yours” would titillate their target customers and tempt them enough that they would buy the featured lingerie line.

brigitte-bardot

brigitte-bardot

They have decided that the secret… shh, don’t tell anyone else, this is highly classified stuff, the secret to Brigitte Bardot’s look… is her support garments. With odd little heart-shaped cut-aways over the nipples… (yah, I still don’t quite get that whole part of it).

Brigitte Bardot

Brigitte Bardot

You see what will happen is… you put on one of their fabulous Brigitte Bardot Bras and ‘poof’. Whether you’re a lowly brunette or a somewhat odd looking non-blonde non-sex-symbol, you will suddenly be a shining example of the “Bardot Look”! It’s just amazing! After all, her look has nothing to do with her iconic toothy grin, fashion style, hourglass figure, insanely symmetrical and photogenic face or sexy voice or a combination of all those… nope it just boils down to the way her boobs hang.

brigitte-bardot

brigitte-bardot

Which is kind of bizarre considering the majority of her most famous photos feature her without supportive undergarments…

Just saying…

I think my favourite part of this advertising campaign is the fact that they felt the best way to represent the Brigitte Bardot “look” was to feature a head shot of her. Not a picture featuring her bust.

Yet they are stating that all you need to capture her “look” is their bra…

huh.

Weird, a company that doesn’t even follow their own advice… strange.

Cheers,

Maggie

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