Vintage Stocking Advert

Vintage Stocking Advert

Hi Swimwear and Lingerie enthusiasts! {waves enthusiastically from cottage country} The weather is here. Wish you were beautiful. jk…it’s a silly old postcard joke.

For today’s Totally Retro Tuesday, we’re taking a look at a really winning vintage advert. It’s actually for Ivory Snow laundry detergent and not stockings, however, it features quite prominently, a lady in her underthings getting dressed and her husband {an assumption I have to make because it’s incredibly retro and let’s face it, a man and a woman would never be featured together unless they were married, especially if she is exposing skin} . She’s wearing a gorgeous bullet bra, slip, garters and stockings. Standard attire for a modest and demure little housewife.

June would approve!

June would approve!

Please note that the fella isn’t undressed. He’s kicking his cool guy business gear which gives him an even more authoritative voice when he expresses his concern about the sheer number of stockings his hapless and clumsy wife is just burning through.

How careless could she be? Sheesh!

She should be afraid… very afraid, June doesn’t like careless women that just let their acidic perspiration perforate their delicate stockings… it makes June mad… very, very mad!

June_Cleaver_as_Dirty_Harry

June_Cleaver_as_Dirty_Harry

Not to worry though, to the rescue… IVORY SNOW Laundry Detergent!!!! It helps to guard against that evil Acid Perspiration that just eats away at stockings and gives you 20 % more stocking wear!!!

It’s a miracle and the answer to every little frugal housewife’s biggest concern. The uber-creepy lingerie fairy must have been listening.

Scary Lingerie Fairy

Scary Lingerie Fairy

{and my sarcasm meter is now turned off}

Sorry, I guess I was having flashbacks to my old “women’s studies” days back in university. I’m done. I promise.

On a different note, I do love how a laundry detergent company was able to use the power imbalance in a 1950’s type of marriage to push their product. Brilliant advertising campaign, because what women didn’t feel like an absolute drain on the family’s budget?

Cheers,

Maggie

I am not June Cleaver, so get over it

I am not June Cleaver, so get over it

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