The Alicante II Prison in Vilena

The Alicante II Prison in Vilena

Good Morning Swimwear and Lingerie Readers!

The strangest and coolest news, having to do with lingerie on the web this morning, hails from Spain.

I have to say, I never thought I would be uttering the terms ‘women’s prison’ and ‘lingerie designers’ in the same sentence, but that is the crux of it.

How interesting that a country with prisons that have been in the news lately for overcrowding, deaths and riots has some positive press coming out? And what could be more positive than lingerie?

Apparently, Rosa Escandell, the President of the Association PRM (The Program for the Social Rehabilitation of Women) is overseeing a project that would have the women inmates from the Alicante Prison, designing and producing lingerie. The lingerie will then be marketed as “Little Kiss” (a subsidiary brand of the Valencia Lingerie Company).

The first thing I thought of, when I heard this story was; “Gee, I wonder if they are going all Fosse, like in Chicago’s ‘Cell Block Tango’?”

Sorry, slight derail there… I have just always really loved that musical and quite frankly the movie did a phenomenal job with it! Now, all kidding aside, obviously the inmates aren’t dancing around in lingerie and this is a really great program! Anything that can help convicts to readjust to society and avoid the huge recidivism trap is a great thing! So, I am officially done being flippant about something that is a welcome approach to educating and empowering former members of the penitentiary system.

The idea is that the women will be learning a trade and valuable business skills to help them reintegrate back into society upon their release. They currently have 80 women working on two specific styles/designs for the lingerie brand. I would imagine that they would be underpants, sleep wear, chemises or some other type of lingerie-eque apparel that doesn’t require the architectural knowledge that goes into making fabulous corsets, bras or girdles.

For example, this cheesy, sexy prison garb Hallowe’en costume would definitely NOT be what they are working on, as that would just be insulting and overly ironic. (Last joke I swear)

These new designs will join Little Kiss’s designs from the Real Madrid Football Club. The Football club designed white briefs and boxer shorts for men and black silk lingerie for women.

Frankly, their designs look really nice and I think it is a fascinating bit of cross marketing that the lingerie company is embarking on! I would never have thought of a football club or a prison as a viable partner for a lingerie company and yet… there you have it!

What do you think could be next? NASA Space lingerie? Coal Miners Association of Sudbury, Ontario lingerie? Could be something to all this!

Cheers,

Maggie

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