Category: girdles


Happy Tuesday Swimwear and Lingerie fans.

We all know I’m a total sucker for retro illustrations of vintage lingerie and this ad is no different. I can’t even begin to taunt the “youthlines” tag either.

Happy Tuesday Swimwear and Lingerie friends!

It’s monochromatic and just lovely. Maybe if it were drawn worse I would be able to manifest an argument about selling products based on an obviously idealized illustration, but I can’t.

I would totally have been swayed by this. Would you?

Cheers,

Maggie

Freya's Edina Longline Padded Bra in Graphite

Freya's Edina Longline Padded Bra in Graphite

Hello Swimwear and Lingerie lovers.

Pardon my typing today, I’m going cold-turkey on the chocolate and candies over here and it’s going… well (?)

Must eat something with red dye # 12... NOW!

Must eat something with red dye # 12... NOW!

Nah, I’m just kidding. I’m fine.

Nothing to worry about over here. I just had a little epiphany yesterday evening and realized that I really don’t like what the candy does to me. I become a whole other person.

Me WANT CANDY! AHHHHHHHHHHHRGHHHHHHHHHHHHHH!

Me WANT CANDY! AHHHHHHHHHHHRGHHHHHHHHHHHHHH!

Nooooo, not that person, but it’s a pretty close approximation!

{sadly, our hair is even pretty similar…although I have a little less crazy around the eyes perhaps}

If we tiptoe quietly back to the point of this post, maybe we won't set off the chocoholic...

If we tiptoe quietly back to the point of this post, maybe we won't set off the chocoholic...

Anyway, today is Totally Retro Tuesday and I have a lovely little vintage lingerie ad for your reading pleasure.

It’s in French and if you’re not a fellow survivor of French Immersion, don’t worry, you aren’t missing anything. The words aren’t really the important thing here.

This type of ad always makes me want to go shopping. I have been coveting a longline bra as long as I can remember. It could be a by-product of having Madonna‘s Like a Virgin phase, indelibly burned on my innnocent young brain.

Sure... SHE can find a size that fits... C'mon lingerie companies, hook a sister up!

Sure... SHE can find a size that fits... C'mon lingerie companies, hook a sister up!

I love the way they look and I think I love the way they feel.

There’s just something so very beautiful about them and the way they shape women’s bodies. Not to mention the way they shape our body language… Vogue

{whispering it in a fake echo voice…vogue, vogue, vogue, vogue….}

{although, without ever actually having one in my real size, it’s obviously difficult to say that with absolute certainty}

This might just be a case of coveting something that I can’t have. I can’t have fish or seafood either and I’m told they’re wonderful, but I really wouldn’t know.

{frankly it all looks like wet cockroaches that eat the poop of things swimming above them to me… although I could get behind the whole garlic butter dip!}

Beware the lobster bra...ooooh creepy and a bit nippy by the looks of it.

Beware the lobster bra...ooooh creepy and a bit nippy by the looks of it.

What if I could eat them and they were just blah and fishy-ish? I really hope that isn’t the case with the illusive longline bra. I really, really want one.

{Not to eat, to wear… just thought I had better clear that up… seemed a little ambiguous on the second read through!}

You better believe it! The lingerie-force is strong with this one! Yay capitalism!

You better believe it! The lingerie-force is strong with this one! Yay capitalism!

Freya had one out last season the nieve and it was so very stunning and perfect and perfectly out of my reach due to their willingness to only make it up to a 36 not a 38.

Freya Nieve Longline Bra, WANT

Freya Nieve Longline Bra, WANT

sigh…

Of all the ones I have tried on, some, supposedly, even in my size, I have yet to find one that fits comfortably.

Yet another Freya longline bra I can't have... sniff, sniff...

Yet another Freya longline bra I can't have... sniff, sniff...

Either they are too small in the band, or the bottom portion is longer than my actual ribcage and ends up floating away from my tummy and waist in a medieval armour type of look.

Freya Longline Bra in Pink Floral Print

Freya Longline Bra in Pink Floral Print

Have you had this kind of an issue?

Have you had any success with longlines? Is there are a brand that has a nice design that works with short waisted people?

Tell me please and I'll love you more than chocolate, but not more than longline bras...'cause that's just crazy-talk!

Tell me please and I'll love you more than chocolate, but not more than longline bras...'cause that's just crazy-talk!

Please leave me a comment and direct me to a longline bra that fits larger bands size {although I’m not really sure that 38 IS considered a larger band size} so I can stop whining and get shopping!

Cheers,

Maggie

Valentino Vintage Lingerie Ad

Hello Swimwear and Lingerie Freaks and a very Happy Totally Retro Tuesday to each and every one of you.

My name is Maggie and it has now been 28 hours since my last piece of Halloween candy.

I’m feeling strong and in control…. except that I desperately want to go and save all the poor Halloween candy that wasn’t bought and will never achieve its dream of being eaten.

WANT Halloween candy. please don't judge me....

WANT Halloween candy. please don't judge me....

What? It’s altruistic!

Like in the Charlie Brown Christmas Tree special… where the trees are sad if they don’t get to fulfill their holiday destiny…Pretty sure that little bit of infallible logic entitles me to all the clearance candy I can find. Wouldn’t you agree?

Charlie Brown saved a Christmas Tree= Maggie has to save the discount Halloween candy!

Charlie Brown saved a Christmas Tree= Maggie has to save the discount Halloween candy!

What? Oh, oh right, lingerie…sorry.

Today’s Vintage Lingerie Ad hails from Valentino and is a wonderful example of showing how stripped of power {and most of her clothing} the woman is nothing more than a pawn in the great patriarchical game of society. Let’s all admire the big, giant head that is watching over our somewhat floaty and super-imposed shapewear clad beauty shall we?

Vintage Valentino Lingerie Ad

Vintage Valentino Lingerie Ad

First of all, let’s just all agree that Valentino really does do some gorgeous lingerie. Not this particularly industrial, granny-ish looking stuff, but there have been some very notable and swoon worthy pieces.

Valentino Lingerie 1993

Valentino Lingerie 1993

…and with the compulsory adoration out of the way, we can talk about how his marketing team suck the big loogie. Seriously, folks. How bad is this ad? Just what are they conveying here?

{giggle… you just can’t go wrong with Shatner as a Supreme Leader of an alien race. AKA The Big Giant Head. Genius casting!}

“Come and be a figment of Valentino’s imagination. You will float like an ungraceful specter in front of the unblinking eyes of the designer, like some lifeless marionette that lives only to be a muse and a plaything. Your value is only what he drapes on you.

He isn’t even looking at you with his massive eyes. He is just looking at the customers who will know doubt be adoring him and not his designs. After all he is the superhero of this little story!”

The Great and Powerful Oz!! Pay no attention to the man behind the curtain...

The Great and Powerful Oz!! Pay no attention to the man behind the curtain...

Compelling right? Who wouldn’t want to be a stand in for Valentino’s nose? Or so devalued that the best way to sell his lingerie, is being superimposed over an image of his gy-normous head. After all, he is the most important thing about Valentino lingerie. Not the actual lingerie or the woman wearing it, she’s basically an after-thought in the whole campaign.

Let’s not even talk about the fact that he has his nose up her butt… that’s just really odd placement isn’t it?

Paging Naomi Wolf... Naomi Wolf please come to the desk to claim women's worth

Paging Naomi Wolf... Naomi Wolf please come to the desk to claim women's worth

Why is she looking down? Is it a nod to modesty and humility or is she just afraid that her Cirque Du Soleil-esque pose is going to break the invisible cables holding her up? By having her look down, she draws the viewers eyes down to the lingerie, thus intimating that this is the interesting part of her. Kinda harsh if we look at it that way.

Cirque de Soleil Arial Performers have better costumes!

Cirque de Soleil Arial Performers have better costumes!

Hmmm… What do you make of it all? You may have noticed that I haven’t even touched upon the text in the ad. I figured there was more than enough to play around with, without adding in the “panels that will be molding her”. Ick. scratch that. Double ick!

Cheers,

Maggie

Sometimes a girl just needs a helping hand...and some double-sided tape to make it stay in place!

Sometimes a girl just needs a helping hand...and some double-sided tape to make it stay in place!

Hiya Swimwear and Lingerie friends.

Happy Totally Retro Tuesday! Are you ready for another rollicking good dissection of a vintage lingerie ad?

Me too. Let’s get to it then.

Perm-Lift Girdle Ad

Perm-Lift Girdle Ad

First things first, I don’t want to discuss the fact that the lovely illustrated young lady has the piggy-tales and childish delight of a 4 year old with the unnatural proportions of a modern day barbie doll. ick.

I don’t even want to discuss the fact that the name of the product, Perma-lift Girdles, would seem to imply lasting changes/effects from a temporary piece of clothing. Because we all know that companies and advertisers don’t lie do they? That’s just crazy talk.

Honesty in false advertising? Huh...intriguing.

Honesty in false advertising? Huh...intriguing.

Nope, I think the thing I am most interested in here, is the small pile of fall leaves that have been dumped at the bottom left, behind the box of text, and the apple on the head of the, modestly covered up, nude sculpture.

{Betcha didn’t think I was going to say the leaves were the most interesting thing right?}

Leaves first.

I kinda like this photo... what about you? Notice how the leaf is a deliberate element of the shot and not just there to support a random apple

I kinda like this photo... what about you? Notice how the leaf is a deliberate element of the shot and not just there to support a random apple

Why are there leaves here? Are we to believe that she is outside swinging around a girdle with joy while wearing just a bra and girdle…in the fall? What next…? Is she going to take a flying leap into that pile of leaves? Maybe burn the lawn to prepare it for winter? What’s the thinking here?

Juliana with Creepy Shadow

The background is all yellow, so maybe she isn’t outside but she IS being stalked by some really creepy shadows, both hers and the statue’s.

EEEEEK, Scary association of creepy shadows and lingerie.... Not good!

EEEEEK, Scary association of creepy shadows and lingerie.... Not good!

So, if she isn’t outside… wantonly dancing around in her unmentionables… what the heck are we supposed to think is going on?

Now the partially eaten apple on the sculpture’s head. Apples bring to mind Autumn, which nicely explains the leaves… but they are also a loaded image. They harken back to the age-old, “naughty woman” image from the Garden of Eden story. Which doesn’t seem quite right considering the innocent joy she seems to be taking in waving around her second girdle.

{How much fun does that sound right? Who hasn’t gone dancing around waving their shapewear like a flag in a parade? Any one? …oh okay, I guess she and I are the only ones then…}

How dreamy is this picture? My favourite kind of apple is a Honey Crisp...{personal fact}

How dreamy is this picture? My favourite kind of apple is a Honey Crisp...{personal fact}

Could a wanton temptress really be hiding beneath that naive surface? Nahhhhh, after all that would imply that their customers and target market were fallen women needing to be contained and covered up… oh wait.

So, since the naughtiness has already happened, everyone needs to cover up, hence the ridiculously modest manner of blocking off the tabboo bits of the sculpture with the girdle, the symbol of shame and covering.

The partially eaten apple would imply that the disobedience and breaking of the ‘rules’ has already begun. With me so far? No? That’s okay… It might be a reach… but then again. Why the heck is the apple there and half eaten?

But let’s be realistic, that couldn’t possibly be what the company was thinking about when they developed this ad right? In fact, we could make a nice little case for the apple as a symbol of the William Tell fable. We have the trusting dupe ready to be fired at by the slick professionals as they prove their power and skill.

Always trust the powerful ad-type Mad Men... they couldn't possibly have a patriarchical agenda could they?

Always trust the powerful ad-type Mad Men... they couldn't possibly have a patriarchical agenda could they?

Wait…maybe that isn’t any better…

Cheers,

Maggie

Hello my darling Swimwear and Lingerie Friends.

It’s “Totally Vintage Tuesday” and I thought we might take a little picture walk down memory lane and look at how garters and garter belts have helped to shape fashion.

When most people think of garters, they generally go the whole wedding imagery thing and think of something like this;

Or this;

And, they wouldn’t be wrong, these are stunning and definitely worthy of wedding wear, however, the point of the garter was actually to hold up one’s stockings because elasticized fabrics and textiles hadn’t been invented yet. So while something as decadent would be worn by the upper echelons of society and for special events, they weren’t entirely comfortable or practical.

The average woman was wearing something that looked a bit more like this;

The held up your socks, your stockings and if you were a flapper during the 20’s they helped you to conceal your flask of liquor during prohibition.

From the simple scrunchie type of garter we jump right into the luscious open-bottomed garter belt. Basically, this item of lingerie could be as simple or as decadent as the lady could afford. In it’s most rudimentary state, it was a simple belt with 4-6 straps with a button and round loop closure at the bottom of each. They looked something like this;

The lady would catch the reinforced top of her stocking on the knob part of the button and then slip the metal loop over top and slide to cinch it tight and closed, thus keeping the stockings up. It was pretty ingenius really. Here is the modern equivalent, you will notice it really hasn’t changed all that much.

The vintage version of this would be;

From the open bottom Garter belt, we move on to garter innovations. Garters were attached to every other type of lingerie depending on the era, style in fashion and level of restrictive body control/shaping desired. Here is a vintage corset with attached garters;

A vintage girdle with attached garters;

Same again but in a different style and era;

Now it would be easy to say, these are all fine and good, but why should the modern woman care about garters and garter belts outside of fancy dress situations? And you would have a point, with the advent of pantyhose and elasticized nylons there really wasn’t a need for the handy garter belt any more.

Unless, you required pantyhose in an uncommon size, enjoyed the luxe feel of fully formed stockings and garters or found that the extra shimmy they gave your step was worth the extra effort.

I for one, adore the sensation of a garter belt. I love that my thigh high stockings fit so much better and can be adjusted through the day if they begin to lose their elasticity. I love the craftsmanship that goes into a well sewn and detailed garter belt or garter.

What can I say, they rock and are certainly worth the effort. And if the current obsession with reproduction vintage lingerie from the likes of Lucy B, Kiss Me Deadly and JennasRedRhino.

Try’em, I bet you’ll be pleasantly surprised!

Cheers,

Maggie

http://lingerie.lovetoknow.com/Open_Bottom_Garter_Girdles

The girdle is often confused with corsets and full body shapewear. This may be due to the taboo nature of undergarments and the mystery surrounding women’s bodies in general. It could also be due to the fact that girdles come in various lengths, styles and the fact that even the manufacturers can’t seem to agree on a standard description.In general, the difference between a corset and a girdle is the area being controlled. A girdle will generally focus on the hips, buttocks, tummy and thighs while occasionally focusing on the waist as well. A corset usually controls the bust, middle and lower back and waist. The crossover of waist control between the two is the most likely source of confusion.

There are girdles for both men and and women with some key style differences to answer the different needs of each gender.

Men's high waisted thigh length girdle

Men's high waisted thigh length girdle

High waisted panty girdle

Photo courtesy of Secrets in Lace

There is a long history of shapewear designed specifically for men. Both girdles and corsets were an essential part of a gentleman’s daily wear.

Achieving an exagerrated waistline with a corset and girdle

Victorian man cinched in at the waist and hips with a corset and girdle


Luckily neither men nor women are held to this ridiculous physique anymore. The contemporary man is more likely to require a shaping garment like a mans girdle in order to smooth his waist line present a clean and lineless look to his trousers and suit. There are many styles available that have been designed specifically for the male form and that do not include clips for stockings. Mens shapewear girdles generally only come in the panty girdle variety and not the open bottom girdle style. Sports wear has embraced the girdle for men as can be seen in the compression and padding placement in men’s football girdles.
American Football girdle pants

American Football girdle pants

A woman’s girdle is generally an elastic belt shaped garment that can be high-waisted sitting just below the bust line on the rib cage or it can rest at or below the natural waist line. The high-waisted variety works to prevent unsightly bulges in the back or front from the bra, while tightening the curve of the waist and the lower half, whereas the lower resting types concentrate their control on the hips, buttocks and thighs. The bottom half is completely covered with a control panel of elastic to prevent unsightly jiggle from the belly and buttocks as well as eliminating visible panty lines. Many styles include 4-6 snaps for thigh high stockings.

It generally comes in one of two distinct shapes;
A tube skirt:

Open bottom girdle with stocking clasps

Photo Courtesy of Secrets in Lace

Or bicycle shorts/full panties:

High waisted panty girdle

High waisted panty girdle, Photo Courtesy of Secrets in Lace

The tube skirt variety is often referred to as an open bottom girdle whereas the bicycle short varieties are called panty girdles.

Sadly, modern control top panty hose has basically replaced the function of the girdle, however, those people looking for a more luxurious experience are still embracing the vintage allure of the girdle. Pantyhose does not carry the same level of mystery and glamour of a beautiful girdle and stocking set. Luckily contemporary lingerie designers couldn’t agree more and have a wealth of choices in both new styles such as the modern panty girdle spanx and retro styles such as those offered by Luxury Lingerie shops such as Secrets in Lace and La Magia

With so much variety and choice, there really isn’t any reason to flaunt your bulges and bubbles. So lets all strap on our vintage girdles and wear those highwaisted pencil skirts with confidence and flair!

Next post: Shapewear

Cheers,

Maggie

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